Archive

Posts Tagged ‘social media’

Don’t Ask Me for My Email Address

October 18th, 2009

These days, anyone organizing competent promotional efforts (events, organizations, themselves, etc) invests various degrees of their attentions to online efforts. One reason for this is economics: efforts to “spread the word” online has the potential to reach more people at the expense of fewer resources and, therefore, less money.

One of the most commonly-leveraged contact points has become the email inbox.

Nearly everyone has an email address, and many of us have several – one for work, one personal. I presently have four, for example.

Generally speaking, people have largely become very comfortable communicating over email. It doesn’t carry the “burden” of requiring an immediate response, unlike a phone call, and can be whatever length the author thinks is appropriate for the correspondence.

It’s also easy to share information around the conversation in emails, by including a URL that points to further information on some website, or by attaching photos or other small files. This capability allows promoters to keep their message concise (if they’re clever), and yet provide leads to supplemental information for those with interest in pursuing the deeper details of the message.

Finally, it allows the author to write up a single message that can be delivered to a (theoretically) limitless number of people.

For all these reasons, one of the most common techniques that promoters adopt is the email campaign. They focus efforts on accumulating email addresses of people that could potentially be interested in their product, services, performances, or whatever it is they’re on a mission to promote.

Some years ago, I would share my email address with people and organizations whose news I’d have interest in following: bands, artists, pro-social organizations, and more.

But after a while, I noticed my inbox just blowing up.

The more I gave my email address out, the more emails I’d have to deal with every day.

I’m not really interested in anyone’s ideas on how I can be making millions from home, offers for debt reduction, or substances that promise me the ability to drive nails through wooden boards with my penis (promise me the same for granite, however, and maybe we’ll talk).

Read more…

General Thoughts , , ,

10 Golden Rules of Social Media

June 14th, 2009

A summary from Web Worker Daily’s 10 Golden Rules of Social Media:

  1. Respect the Spirit of the ‘Net: communication and connection to people and information.

  2. Listen.

  3. Add value. Before posting a message as a new participant in a forum, ask yourself: How is this providing value to the conversation? To the community?

  4. Respond.

  5. Do Good Things. This goes beyond adding value online. It means fundamentally changing your business model from a single bottom line — profit — to a triple bottom line — people, planet, profit — and then perpetuating this social responsibility to all you do in business, including online marketing and selling.

  6. Share the Wealth. In social media, sharing is the fuel of the conversation engine.

  7. Give Kudos. Social media works when you are generous. There is nothing wrong with self-promotion, but things really take off when you give others praise or a moment in the spotlight. The rise of retweeting — real retweeting, not spammy retweeting — shows how far giving credit to others can go in social spaces.

  8. Don’t Spam.

  9. Be Real. Authenticity is the secret ingredient behind any good and valuable social media marketing campaign.

  10. Collaborate. Before you dive into social media for marketing and selling, take a look at who is out there and who is doing it well. How can you work with them, instead of trying to muscle your way into the space with all of your dollars?
    

The author of the article largely organized it to speak to larger commercial organizations, but the basic points are valuable advice for developing the identity any type of brand on the social Internet.

Check out the full article for a fuller take.

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The Habits of Effectively Exploiting Twitter

June 4th, 2009

I’ve lately been involved in a number of conversations about the value proposition of Twitter as a publishing platform to anyone interested in developing a public persona for a company, an organization, or even one’s own career identity. What follows are ideas that have repeatedly surfaced during these conversations, as well as a handful of links I’ve been amassing from my reading, as well as links friends and colleagues have shared with me.

Some Terms

Throughout this post, for the purpose of simplicity, I will use the term brand to apply to all types of public personae, whether organization or personality.

I will also be speaking about a brand’s domain of interest, by which I intend to refer to the plurality of whatever industries and/or disciplinary fields that are relevant to the brand. I’ll use it in this singular form as a blanket concept, covering all topics of interest to the brand.

Finally, I’ll be using the term market to refer to any and all entities to whom a brand seeks (largely competitively) to offer a value proposition, and who interest — in whole or in part — in the brand’s domain of interest. In the case of a company, their market is naturally their customers, clients, etc. In the context of an organization, its market may be composed of the members it seeks to attract, or the community that it seeks to serve. Finally, a market for an individual’s own brand can consist of one’s prospective employers, clients, students, an educational institution, or grant or fellowship for which he or she may wish to apply.

Why Even Bother With Twitter?

Before I get into the any of the how, let’s invest a moment to get on the same page with respect to the why, since the means must be evaluated against whether or not they advance your efforts towards the desired ends.

This is material that’s been covered the world over around the Web, so I’ll keep this concise:

The goals are currency and reputability.

Currency here refers to the state of maintaining continuing familiarity with the ideas and topics relevant to the conversations presently taking place in the brand’s domain of interest. Currency helps a brand focus its efforts to remain relevant to its market, and is maintained by consuming incoming information.

Reputability refers to the brand’s reputation within the context of its market. Its measure exists only in the eyes of the brand’s prospective market, so it can only be built and developed with public action. On Twitter, this means publishing, or tweeting.

And so the value-proposition that participation in the Twittersphere offers a brand is that it can help the brand stay at the top of its game, and give the market a sense of the brand’s voice, relevance, and even competitive acumen.

But how can a brand engage with Twitter to realize these goals?

Read more…

Business Sense, Tutorials , ,

Crowdsourcing the Undead

May 24th, 2009

CNN has posted an article about a new zombie movie, called Colin, that is causing a stir at this year’s Cannes festival.

But this isn’t your father’s zombie movie:

Online social networking was an invaluable tool in both generating buzz and cheaply sourcing the undead: “We went on Facebook and MySpace and said ‘Who wants to be a zombie?’”

Oddly, I’ve recently mentioned in three separate conversations to friends how I really want to be in a zombie movie before this life is done, so I’m a little chuffed to have missed out on the casting call.

Here’s the trailer:

It also apparently cost a mere $70 US to produce.

Marc Price, the film’s director, explains that the money was spent on “…a crowbar and a couple of tapes, and … some tea and coffee as well — not the expensive stuff either, the very basic kind… Just to keep the zombies happy.”

There’s something deliciously brainy about crowdsourcing the undead.

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Mesopotamia 2.0

April 21st, 2009

A bunch of Silicon Valley execs are in Iraq, apparently “explore new opportunities to support Iraqi government and non-government stakeholders in Iraq’s emerging new media industry.”

From the press release:

The delegation [...] will provide conceptual input as well as ideas on how new technologies can be used to build local capacity, foster greater transparency and accountability, build upon anti-corruption efforts, promote critical thinking in the classroom, scale-up civil society, and further empower local entities and individuals by providing the tools for network building.

I can’t decide whether this is pure genius or utter madness. [Via TechCrunch]

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