Uncarved

There has recently been quite a bit of controversy over Macheist, arguing that it’s unfair to the participating developers, largely due to the “steep discount” at which these (largely great) apps are being sold. Some other arguments are simply in the sensationalist vein.

Agreed Benefits

Even the critics of Macheist will concede to a number of upsides to participation, including:

1. Macheist is clearly a great marketing opportunity for each developer’s product,
2. any opportunity at growing their product’s user base builds upon its chances of retaining customers (and thereby capitalizing on upgrade fees for major versions later), and
3. participation with one product stands to produce sales gains on other products made by that developer

Naturally, these potential upsides are by no means guaranteed; if a product doesn’t compete well on its own merits, then its developer(s) will likely not capitalize on upgrade sales. But then Macheist can’t offer to make anyone’s products automagically good; this remains the responsibility of the developers, themselves.

Argued Problems

The basic arguments the critics have boil down to:

1. Macheist sells their apps at a [very] steep discount to their normal sale price,
2. this stands to undermine their perceived market value, and
3. general participation in Macheist may work to undermine the generally perceived value of shareware apps

As such, the critics argue that the developers may well be sacrificing more than they stand to gain in return for their participation.

These arguments, however, are missing a critically important point. Read more…

Responses business, Macheist, response, shareware