MS Retail: UR Doin’ it Wrong!
Microsoft has recently announced that they will be entering the retail space with their own stores. Clearly they feel a need to compete with Apple’s success in their retail endeavors. But, in a seeming effort to remain depressingly consistent, they’re once again stealing from the surface and ignoring the treasures below.
AppleInsider published a piece covering the story, and included a couple of photos taken in a private 20,000 square foot mock-up retail store constructed on Microsoft’s campus.
The piece includes this wonderful photo, showing a customer that we can only assume is a PC, pushing a shopping cart around the store:
We can infer immediately from this photo that the people designing this customer experience seem to think that shoppers will actually be pushing a shopping cart around the store.
Think about that. Read more…
