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<channel>
	<title>Uncarved &#187; fail</title>
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	<description>An ongoing tension of potential, or how i learned to stop worrying and embrace the iterations.</description>
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		<title>Ball Drop: Dell&#8217;s Faulty Product Page</title>
		<link>http://uncarved.prometheas.com/2010/02/dells-faulty-product-page.html</link>
		<comments>http://uncarved.prometheas.com/2010/02/dells-faulty-product-page.html#comments</comments>
		<pubDate>Sat, 20 Feb 2010 05:39:20 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Business Sense]]></category>
		<category><![CDATA[Cylon]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[Inspiron Zino HD]]></category>
		<category><![CDATA[Mac Mini]]></category>
		<category><![CDATA[screencast]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[wtf]]></category>

		<guid isPermaLink="false">http://uncarved.prometheas.com/?p=543</guid>
		<description><![CDATA[An embarrassing look at a product page on Dell's website.]]></description>
			<content:encoded><![CDATA[<p>As a number of perturbed status updates I&#8217;d posted to my Facebook profile in the wee hours of Friday morning suggested to my friends this AM, the health of my Mac Mini, <em>Cylon.local</em>, took a bit of a nose dive last night. Now, it&#8217;s probably just a hard drive failure, which is actually not so bad, but I won&#8217;t know for sure until I take the little fella down to <a href="http://www.tekserve.com/">Tekserve</a>&#8216;s &#8220;ER&#8221; this weekend and get it properly diagnosed.</p>

<p>So one of the thoughts that naturally occurred to me is that there&#8217;s at least some small chance that <em>Cylon.local</em> won&#8217;t be coming back; perhaps the <a href="http://en.battlestarwiki.org/wiki/File:Resurrection_Ship.jpg">resurrection ship</a> was simply too far away when the dreadful moment arrived.</p>

<p>I&#8217;d just bought a Mac Mini for my parents this past Christmas, so I already know the value proposition of replacing it with the latest model.</p>

<p>But, while I&#8217;m entertaining the notion of replacement hardware, it occurs to me that Dell rolled out a competitor a few months ago, called the <a href="http://www.dell.com/us/en/corp/desktops/inspiron-zino-hd/pd.aspx?refid=inspiron-zino-hd&amp;s=corp">Inspiron Zino HD</a>. Now don&#8217;t get me wrong: I&#8217;m quite happy with the Mini&#8217;s performance over the last four years, and I&#8217;d be happy to keep it for as long as it&#8217;ll stick around with me, but any sensible man would think to check in on his options. <span id="more-543"></span></p>

<p>So I Google <a href="http://www.google.com/search?ie=UTF-8&amp;q=mac+mini+dell"><code>mac mini dell</code></a> and learn the product&#8217;s name. Another query with its name serves up a link that takes me directly to the Zino&#8217;s product page on Dell&#8217;s website.</p>

<p>I&#8217;m checking out the product description, the product porn (the photos gallery), the product video, and their convincingly-constructed selling points — everything&#8217;s looking pretty swell. &#8220;Not bad-looking,&#8221; I find myself thinking, &#8220;It&#8217;s got native support for HDMI&#8230; it&#8217;ll run Boxee and iTunes&#8230; what&#8217;s it cost?&#8221;</p>

<p>And then it hits me like a brick between the eyes:</p>

<p><object width="480" height="385"><param name="movie" value="http://www.youtube-nocookie.com/v/7tl0iJ6MPdk&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/7tl0iJ6MPdk&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>

<p>There&#8217;s no way to buy this computer from this page. While many manufacturers have individual &#8220;catalog&#8221; and &#8220;shop&#8221; pages for any given product, it&#8217;s astounding just what a pain it is to actually get from the Zino&#8217;s &#8220;catalog&#8221; page, to its &#8220;shop&#8221; page in Dell&#8217;s online store — <em>there wasn&#8217;t a single link</em> on that page to take me straight to a purchase opportunity.</p>

<p>Here&#8217;s a screenshot of the full page, so you can hunt around for yourself:</p>

<div id="attachment_544" class="wp-caption aligncenter" style="width: 247px"><a href="http://uncarved.prometheas.com/2010/02/dells-faulty-product-page.html/dell-zino-hd-product-page-fail" rel="attachment wp-att-544"><img src="http://uncarved.prometheas.com/wp-content/uploads/2010/02/Dell-Zino-HD-Product-Page-Fail-237x1024.png" alt="Dell Zino HD product page screenshot" title="Dell Zino HD Product Page (19 Feb 2010)" width="237" height="1024" class="size-large wp-image-544" /></a><p class="wp-caption-text">Salesmanship fail</p></div>

<p>And what makes this perhaps most embarrassing of all is the fact that Dell&#8217;s primary sales model has been direct-to-consumer, from the day they opened their doors for business.</p>
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		<title>Climategate: a Case Study in How Not to Conduct Research</title>
		<link>http://uncarved.prometheas.com/2009/11/climategate-a-case-study.html</link>
		<comments>http://uncarved.prometheas.com/2009/11/climategate-a-case-study.html#comments</comments>
		<pubDate>Thu, 26 Nov 2009 03:04:18 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[General Thoughts]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Climategate]]></category>
		<category><![CDATA[data sets]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[wtf]]></category>

		<guid isPermaLink="false">http://uncarved.prometheas.com/?p=487</guid>
		<description><![CDATA[Sometimes events arrive with a timing that is both serendipitous and uncanny. Only days after my last post, wherein I state a case for the growing importance of referencing the datasets and algorithms used in the distillation of research conclusions, comes a story about leaked correspondence records (email messages) amongst climate researchers working in affiliation [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes events arrive with a timing that is both serendipitous and uncanny. Only days after my <a href="http://uncarved.prometheas.com/2009/11/stealing-from-academics-and-scientists.html">last post</a>, wherein I state a case for the growing importance of referencing the datasets and algorithms used in the distillation of research conclusions, comes a story about <a href="http://www.eastangliaemails.com/index.php">leaked correspondence records</a> (email messages) amongst climate researchers working in affiliation with the <a href="http://www.cru.uea.ac.uk/">East Anglia Climate Research Unit</a>, or CRU.</p>

<p>From the <a href="http://www.nytimes.com/2009/11/21/science/earth/21climate.html?_r=2">NYT article</a>:</p>

<blockquote>
  <p>The e-mail messages, attributed to prominent American and British climate researchers, include discussions of scientific data and whether it should be released, exchanges about how best to combat the arguments of skeptics&#8230;. Drafts of scientific papers &#8230; were also among the hacked data, some of which dates back 13 years.</p>
</blockquote>

<p>To say the least, the leak contains some juicy fodder for skeptics of human-driven climate change amongst the leaked materials.</p>

<p>Amongst these leaked emails, for example, are conversations which document various difficulties some of the CRU&#8217;s climate researchers have encountered over the years in trying to work with the data collected and managed by the organization. The Times article focuses on a discussion thread in which researcher Phil Jones mentions using a &#8220;trick&#8221; — originally employed by another colleague, Michael Mann — to &#8220;hide [a] decline&#8221; in temperatures apparently shown in some set of data.</p>

<p>In an interview about the leaked emails, Dr. Mann attempts to defuse the statement as a poor choice of words. Unfortunately, whether he&#8217;s being sincere or not, his is frankly a response that&#8217;s to be expected.</p>

<p>The article continues:</p>

<blockquote>
  <p>Some skeptics asserted Friday that the correspondence revealed an effort to withhold scientific information. “This is not a smoking gun; this is a mushroom cloud,” said Patrick J. Michaels, a climatologist who has long faulted evidence pointing to human-driven warming and is criticized in the documents.</p>
</blockquote>

<p>This is also a statement that you&#8217;d expect from a climatologist building a career on a body of work disagreeing with the idea of human-driven warming. These emails are naturally material that skeptics of the human-driven climate change argument will latch onto (and, frankly, they certainly <em>should</em>; it&#8217;s just how scientific work is tested — through dispute).</p>

<p>The next several days sees a flurry of activity throughout the media and the blogosphere.</p>

<p>Before long, the name &#8220;Climategate&#8221; (kitschy but concise) gets attached to the discussions about the leaked materials. And since there&#8217;s a bit of both data and program source code in the mix, techies from around the world immediately jump into the fray.</p>

<p>One of the most popular files from the leak discussed most heavily in techie circles is called <code>HARRY_READ_ME.txt</code> (copies available in both <a href="http://www.anenglishmanscastle.com/HARRY_READ_ME.txt">original format</a> and <a href="http://di2.nu/foia/HARRY_READ_ME-0.html">more structured edition</a>). The story that unfolds in this file reveals the plight of a programmer named Harry who had struggled for <em>three years</em>, attempting to reproduce some research results with a collection of data and the source code for an algorithm created to calculate research conclusions.</p>

<p>Sadly, this man&#8217;s three-year effort to reproduce the published results with the given material never succeeded. Here&#8217;s an excerpt from the file, for a glimpse at this poor fella&#8217;s mounting frustrations along the way:</p>

<blockquote>
  <p>getting seriously fed up with the state of the Australian data. so many new stations have been introduced, so many false references.. so many changes that aren&#8217;t documented. Every time a cloud forms I&#8217;m presented with a bewildering selection of similar-sounding sites, some with references, some with WMO codes, and some with both. And if I look up the station metadata with one of the local references, chances are the WMO code will be wrong (another station will have it) and the lat/lon will be wrong too. I&#8217;ve been at it for well over an hour, and I&#8217;ve reached the 294th station in the tmin database. Out of over 14,000. Now even accepting that it will get easier (as clouds can only be formed of what&#8217;s ahead of you), it is still very daunting. I go on leave for 10 days after tomorrow, and if I leave it running it isn&#8217;t likely to be there when I return! As to whether my &#8216;action dump&#8217; will work (to save repetition).. who knows?</p>
  
  <p>Yay! Two-and-a-half hours into the exercise and I&#8217;m in Argentina!</p>
  
  <p>Pfft.. and back to Australia almost immediately :-( .. and then Chile. Getting there.</p>
  
  <p>Unfortunately, after around 160 minutes of uninterrupted decision making, my screen has started to black out for half a second at a time. More video cable problems &#8211; but why now?!! The count is up to 1007 though.</p>
  
  <p>I am very sorry to report that the rest of the databases seem to be in nearly as poor a state as Australia was. There are hundreds if not thousands of pairs of dummy stations, one with no WMO and one with, usually overlapping and with the same station name and very similar coordinates. I know it could be old and new stations, but why such large overlaps if that&#8217;s the case? Aarrggghhh!
  There truly is no end in sight.</p>
</blockquote>

<p>Assuming the original conclusions he was attempting to reproduce were all based on this data (and, there&#8217;s frankly no reason not to), it&#8217;s impossible to invest much confidence in their validity.</p>

<p>Martin points out that the data and algorithms with which Harry was working were &#8220;inherited&#8221; from a previous researcher (or researchers), and came in a poorly-organized bundle with poor documentation. And what&#8217;s worse, he didn&#8217;t have access to anyone who had originally derived the conclusions he was tasked to reproduce.</p>

<p>The <em>real</em> egg in the face of this anecdote is the fact that CRU has clearly done an atrocious job at properly archiving their data, and documenting the work their researchers produce. Naturally this level of disorganization is a serious problem anywhere it may occur, but it&#8217;s a particularly glaring issue in the field of scientific research, where <em>the validity of research results lies squarely upon the ability of independent third parties to reliably reproduce those results</em> on their own. Yet here we find that the CRU is demonstrated to have either managed their data so poorly as to prevent <em>its own scientists</em> from being able to reproduce the organization&#8217;s own published results (in which case &#8220;embarrassing&#8221; doesn&#8217;t even begin to describe the situation), or to have manipulated the data and produced false results. And the fact is that either story tells a horrible tale about the CRU.</p>

<p>Charlie Martin, in a post to the Pajamas Media blog, <a href="http://pajamasmedia.com/blog/climategate-computer-codes-are-the-real-story/">writes</a>:</p>

<blockquote>
  <p>I think there’s a good reason the CRU didn’t want to give their data to people trying to replicate their work.</p>
  
  <p>It’s in such a mess that they can’t replicate their own results.</p>
  
  <p>&#8230;</p>
  
  <p>This is not, sadly, all that unusual. Simply put, scientists aren’t software engineers. They don’t keep their code in nice packages and they tend to use whatever language they’re comfortable with. Even if they were taught to keep good research notes in the past, it’s not unusual for things to get sloppy later. But put this in the context of what else we know from the CRU data dump:</p>
  
  <ol>
  <li><p>They didn’t want to release their data or code, and they particularly weren’t interested in releasing any intermediate steps that would help someone else</p></li>
  <li><p>They clearly have some history of massaging the data&#8230; to get it to fit their other results&#8230;.</p></li>
  <li><p>They had successfully managed to restrict peer review to &#8230; the small group of true believers they knew could be trusted to say the right things.</p></li>
  </ol>
  
  <p>As a result, it looks like they found themselves trapped. They had the big research organizations, the big grants — and when they found themselves challenged, they discovered they’d built their conclusions on fine beach sand.</p>
</blockquote>

<p>I won&#8217;t belabor the discussion of the implications these leaked documents offer; there is no shortage of people writing about exactly that. In case you&#8217;re interested in some of the more detailed coverage of the tech community&#8217;s review of the leaked data and algorithms, I would point you to the following pieces:</p>

<ul>
<li><a href="http://pajamasmedia.com/blog/climategate-violating-the-social-contract-of-science/">Climategate: Violating the Social Contract of Science</a> [Pajamas Media]</li>
<li><a href="http://www.computerworld.com/s/article/9141481/Data_leak_lessons_learned_from_the_Climategate_hack?taxonomyId=">Data-leak lessons learned from the &#8216;Climategate&#8217; hack</a> [Computerworld]</li>
<li><a href="http://wattsupwiththat.com/2009/11/25/climategate-hide-the-decline-codified/">Climategate: hide the decline – codified</a> ["Watts Up With That" blog]</li>
</ul>

<p>There&#8217;s also some great <a href="http://www.devilskitchen.me.uk/search/label/CRU%20emails">ongoing coverage</a> at Devil&#8217;s Kitchen.</p>

<p>Regardless whether or not there&#8217;s any merit to <em>any</em> of the CRU&#8217;s climate research, however, this little drama leaves me unable to resist repeating an argument from my <a href="http://uncarved.prometheas.com/2009/11/stealing-from-academics-and-scientists.html">last post</a>:</p>

<blockquote>
  <p>But with all these arguments and assertions about corollaries, trends, and predictions that this number crunching activity will generate, it will become increasingly crucial to have a mechanism by which the results claimed to have been derived from the number-crunching can be accounted for.</p>
  
  <p>&#8230;</p>
  
  <p>It must &#8230; become incumbent upon anybody publishing findings derived from mining such data to share both the sources and processes used to derive their results or conclusions. In cases of claims rooted in the fruits of data mining endeavors, it is specifically important that results indicate:</p>
  
  <ol>
  <li><p>exactly which data sets it draws from, and</p></li>
  <li><p>precisely which algorithm(s) processed the data in question.</p></li>
  </ol>
</blockquote>

<p>At this point, the specific implications this debacle has for the CRU&#8217;s research is irrelevant. For, whether by deceit or incompetence, this leaked data has left their published research about climate change completely unreliable.</p>

<p>Yet developing a confident clarity around the subject of their research remains of critical importance, for climate change is a real challenge that humankind must cope with. Regardless whether or not human industrial activity is a driving factor for climate change, the fact is that the ice at our poles <em>is</em> melting at an accelerating rate. Decades worth of satellite photos and other survey data sufficiently demonstrate this fact. We similarly have data collected over the last several decades by the world&#8217;s meteorologists that global mean temperatures seem to be rising, as well as increasing levels of extreme weather (from droughts and famines to floods and more) around the world.</p>

<p>The climate debate isn&#8217;t over whether these events are occurring, but instead whether human industrial activity accounts for a relevant piece of it.</p>

<p>Governments around the planet will be forced to take <em>some sort of action</em> to deal with the prospective repercussions of these changes (e.g., rising sea levels, expansion of the Sahara, and the rest). The consideration at stake, therefore, is how each country will individually and collectively direct their efforts and invest their resources in dealing with it.</p>

<p>If human industrial activity has bearing on the matter, we&#8217;ll have to make some serious policy changes and invest heavily in developing alternative methods of production, lest we imperil our own (and other) species. But if, on the other hand, our industrial activity is <em>not</em> a determining factor in climate change, our efforts are best spent trying to figure out how we&#8217;re going to deal with the realities of a changing climate that we cannot mitigate simply by being more responsible with our emissions.</p>

<p>In any case, everyone needs to make informed decisions about where they&#8217;re investing their money and efforts.</p>

<p>And so a number of the world&#8217;s governmental and industrial leaders (<a href="http://www.whitehouse.gov/the-press-office/president-attend-copenhagen-climate-talks">including</a> US President Barack Obama) are scheduled to meet — along with members of the climate research community — at the United Nations Climate Change Conference in Copenhagen this December in an attempt to work out policy directions to deal with climate change. I&#8217;m hoping the event will focus on methods to improve and reinforce confidence in the remainder of the climate research work being conducted around the world, and that it won&#8217;t turn into a political food fight.</p>

<p>Fingers crossed.</p>

<p>I am left hoping that some real good can rise from this mess. And so I call on climate change researchers and institutions around the world to take this opportunity develop the practice of providing full disclosure on the sources of their data sets and the functionality of their algorithms. There will likely be many political, legal, and logistical obstacles to address and overcome in this effort, but failure to do so carries stakes that are simply too high.</p>
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		</item>
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		<title>MS Retail: UR Doin&#8217; it Wrong!</title>
		<link>http://uncarved.prometheas.com/2009/02/ms-retail-ur-doin-it-wrong.html</link>
		<comments>http://uncarved.prometheas.com/2009/02/ms-retail-ur-doin-it-wrong.html#comments</comments>
		<pubDate>Fri, 13 Feb 2009 16:38:00 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Really?]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://uncarved.prometheas.com/?p=11</guid>
		<description><![CDATA[Microsoft has recently announced that they will be entering the retail space with their own stores. Clearly they feel a need to compete with Apple&#8217;s success in their retail endeavors. But, in a seeming effort to remain depressingly consistent, they&#8217;re once again stealing from the surface and ignoring the treasures below. AppleInsider published a piece [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft has recently <a href="http://www.reuters.com/article/ousiv/idUSTRE51B7K620090213">announced</a> that they will be entering the retail space with their own stores. Clearly they feel a need to compete with Apple&#8217;s success in their retail endeavors. But, in a seeming effort to remain depressingly consistent, they&#8217;re once again stealing from the surface and ignoring the treasures below.</p>

<p>AppleInsider published <a href="http://www.appleinsider.com/articles/09/02/12/microsoft_to_open_new_retail_stores_like_apple.html">a piece covering the story</a>, and included a couple of photos taken in a private 20,000 square foot mock-up retail store constructed on Microsoft&#8217;s campus.</p>

<p>The piece includes this wonderful photo, showing a customer that <a href="http://www.youtube.com/watch?v=MSiSIzXKMXw">we can only assume is a PC</a>, pushing a shopping cart around the store:</p>

<p><a href="http://4.bp.blogspot.com/_wIu0X4L5mFk/SZXrADXYNaI/AAAAAAAAAAg/qx9tmM98_uc/s1600-h/msretail-090212-2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" rel="lightbox[11]" title="MS Retail: UR Doin' it Wrong!"><img id="BLOGGER_PHOTO_ID_5302402522434516386" style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_wIu0X4L5mFk/SZXrADXYNaI/AAAAAAAAAAg/qx9tmM98_uc/s320/msretail-090212-2.jpg" border="0" alt="" /></a></p>

<p>We can infer immediately from this photo that the people designing this customer experience seem to think that shoppers will actually be pushing a shopping cart around the store.</p>

<p>Think about that. <span id="more-11"></span></p>

<p>And even more interestingly, the store designers intend to &#8220;deliver targeted, real-time information to [the] shopping cart.&#8221;</p>

<p>So, after Microsoft have finally decided to kill <a href="http://en.wikipedia.org/wiki/Office_Assistant">Clippy</a>, these store designers decide it&#8217;s a great idea to create &#8220;Carty.&#8221;</p>

<p>Worse still, this invokes the thought of another super lame Windows feature: <em>balloon tips</em>.</p>

<p>If you&#8217;ve ever used Windows, you know exactly what these are &amp;emdash; that tedious series of yellow, comic-like speech balloons that pop out of the task tray, proudly announcing a number of painfully irrelevant &#8220;accomplishments,&#8221; including finding a wifi signal, connecting successfully to the internet, and recognizing an attached printer or USB device.</p>

<p>Here&#8217;s a little screenplay I wrote to illustrate the design goals for that shopper&#8217;s experience:</p>

<div class="screenplay">
<p class="action">Shopper enters the store, walks over to the Cart Nursery and grabs a shopping cart. The moment her hand touches the cart&#8217;s pushbar, a voice greets her:</p>
<p class="dialog"><span class="character">Carty:</span> Hi There! I&#8217;m Carty. I can help you make the most of your visit to the Microsoft Store. It&#8217;s always a pleasure to meet a PC. Where do <em>you</em> want to go today?</p>
<p class="dialog"><span class="character">Shopper:</span> I&#8217;d like to get an XBox.</p>
<p class="action">The shopper pulls the cart out and proceeds into the store.</p>
<p class="dialog"><span class="character">Carty:</span> Is this purchase for you, or for someone else?</p>
<p class="dialog"><span class="character">Shopper:</span> It&#8217;s for my brother.</p>
<p class="action">Carty scans the RFID chip in the <span class="character">Shopper</span>&#8216;s Real ID card.</p>
<p class="dialog"><span class="character">Carty:</span> Is that Alex, or John?</p>
<p class="dialog"><span class="character">Shopper:</span> Um&#8230; It&#8217;s for Alex.</p>
<p class="dialog"><span class="character">Carty:</span> OK. Please proceed to aisle 8. While we&#8217;re walking, did you know that there are now more A-grade titles for XBox than for PS3?</p>
<p class="dialog"><span class="character">Shopper:</span> Huh?</p>
<p class="dialog"><span class="character">Carty:</span> Your other brother John&#8217;s PS3 purchase in 2007 seems to have proven imprudent.</p>
<p class="action"><span class="character">Shopper</span> and <span class="character">Carty</span> turn into aisle 8.</p>
<p class="dialog"><span class="character">Carty:</span> Here are the XBox consoles. Did you know that a new shipment of the critically-acclaimed <em>Crushing Attack in 3D</em> just arrived today? It&#8217;s a perfect accompaniment to this purchase. Especially considering Alex&#8217;s ROTC service, in 1994.</p>
<p class="dialog"><span class="character">Shopper:</span> Hrm&#8230; Alex <em>does</em> love his shoot-em-ups&#8230;</p>
<p class="dialog"><span class="character">Carty:</span> Great. I&#8217;ll be glad to help you with that. But before we go&#8230;</p>
<p class="action">Carty scans the RFID chip in the <strong>Shopper</strong>&#8216;s bank card.</p>
<p class="dialog"><span class="character">Carty:</span> I&#8217;ve noted you have an additional $6,488 in your checking account &#8212; I can have a console delivered to his house in 5 business days. Allow, deny, cancel?</p>
<p class="dialog"><span class="character">Shopper:</span> Um&#8230; Deny, Carty&#8230; Let&#8217;s get over to the games, OK?</p>
<p class="dialog"><span class="character">Carty:</span> OK. Please proceed to aisle 33.</p>
<p class="action">Shopper pushes the cart to aisle 33, which is lined with XBox 360 games.</p>
<p class="dialog"><span class="character">Carty:</span> WARNING: It took longer than expected for an able-bodied person to get here. YOU MAY BE AT RISK!! Would you like to get a FREE checkup from our in-store physician?</p>
<p class="dialog"><span class="character">Shopper:</span> No, thanks. I&#8217;m fine today.</p>
<p class="dialog"><span class="character">Carty:</span> Did you know?- you can disable these notifications at the Customer Service Center, near the entrance.</p>
<p class="dialog"><span class="character">Shopper:</span> OK, maybe next time. Where&#8217;s this game?</p>
<p class="dialog"><span class="character">Carty:</span> Ahead, to the right, on the top shelf.</p>
<p class="action">Shopper locates a copy of <em>Crushing Attack in 3D</em>, and puts the game into the cart.</p>
<p class="dialog"><span class="character">Carty:</span> Did you know: we&#8217;re offering a 15% savings on the <em>SuperBlaster 2100 Gun Controller</em> with the purchase of <em>Crushing Attack in 3D</em>.</p>
<p class="dialog"><span class="character">Shopper:</span> Not a bad idea &#8212; where&#8217;s that?</p>
<p class="dialog"><span class="character">Carty:</span> In aisle 8.</p>
<p class="dialog"><span class="character">Shopper:</span> 8? Weren&#8217;t we just&#8230;</p>
<p class="dialog"><span class="character">Carty:</span> Yes, but don&#8217;t worry, it&#8217;s in a new location.</p>
<p class="dialog"><span class="character">Shopper:</span> Really?</p>
<p class="dialog"><span class="character">Carty:</span> Relatively. You see, the aisles you <em>haven&#8217;t</em> been using have been collapsed and hidden away.</p>
<p class="dialog"><span class="character">Shopper:</span> OK, never mind. I think this is fine. And he already has the <em>ShockShooter GSX</em> anyway.</p>
<p class="dialog"><span class="character">Carty:</span> I&#8217;m afraid the <em>ShockShooter GSX</em> isn&#8217;t certified with this title.</p>
<p class="dialog"><span class="character">Shopper:</span> But they&#8217;re both guns; shouldn&#8217;t it just work?</p>
<p class="dialog"><span class="character">Carty:</span> This isn&#8217;t to say it definitely won&#8217;t&#8230; It&#8217;s just not officially certified, and may void your system&#8217;s warranty.</p>

</div>

<p>Oddly, 85% of visiting customers that make it this far into the shopping experience will actually complete their visit with a purchase.</p>
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