Gruber, writing about what he calls the Apple Way (emphasis added):
Are software touchscreen keyboards good for everyone? Certainly not. But this is another aspect of the Apple Way. Apple tries to make things that many people love, not things that all people like. The key is that theyâ€™re not afraid of the staunch criticism, and often outright derision, that comes with breaking conventions.
That the iPhone â€” or specifically its software touchscreen keyboard â€” does not appeal to everyone is not a problem. Nothing appeals to everyone. Even if you try to make something that appeals to everyone by adding every single clamored-for feature, you wind up with something like Windows that does not appeal to people with a taste for the elegant and refined.
And so Apple demonstrate mastery of yet another classic showmanship tactic: know your audience.